Great Return On Investment
Here is an example making use of realistic factors: Polokwane is home to over 700 000 people. Your business is exposed to ~5% of the Polokwane population (excluding surrounding cities). Approximately ~97% of those people go to your online opposition. You are left with the other 3% (which is 0.15% of the total Polokwane population). Your sales department has an average closing rate of ~5%. These numbers translate to you gaining an estimated absolute minimum of 52 new customers per year. Here's the math behind our example:
(Constants: 700 000+ people, 12 months time period)
Exposure: 700 000 x 0.05 = 35000 people
Total potential clients (97% lost to opposition): 0.03 x 35000 = 1050 Leads
Closable deals (average closing rate of 5%): 0.05 x 1050 = 52.5 new customers per year.
Low Financial Risk
Your cost on a listing is R1500 for a time period of 12 months. For this example we'll say you only got 10 new returning customers throughout the entire year using this service. Are your listing costs covered? Our guess is yes.
If you are in a market with extremely low demand, your business will still get exposed to thousands of people online, growing brand awareness and drastically improving your chances of a sale.
The exact ROI amount will depend on your profit margins, closing rates, opposition and supply/demand of your market and many other factors. Luckily you've got nothing to lose by adding your business to our listing service.
